PS3 price cut imminent?

Sony fanatics may be preoccupied with chatter about a slick new PSP 4000, but it's the PS3 that's snatching headlines today, with word growing that a price cut is imminent.

The chaps at gamesindustry.biz have picked up on chatter from analyst Mark Hickey, who says "recent channel checks" indicate Sony is planning to slash $100 off the price of the hub in the US. That could translate to a £50 drop here in the UK.

Sony is still struggling to match the staying power of the Xbox 360 and the constant dominance of the Wii at the top of the charts. A price cut could help shift units, but with the Big S losing cash on every hub already, surely it's a dangerous move for a company already in financial peril.


via stuff